Retirement Connection is a local, family-owned business that was born in 2008. Amy & Lyman started the company while juggling their family of two small children and working from their bedroom. Transplanting from Tennessee, they moved to Portland just 6 months prior to beginning this business. Simply put, Retirement Connection is a complete package: Print, Website and Network providing resources for those 50 and better and the providers that serve them. Community involvement is an integral element in our success. In these years, we have been awarded: Brookdale Senior Living – Compassionate Communication; Oregon Medical Case Management – Excellence in Case Management Advocacy Award, and Metropolitan Senior Network – Integrity Award, Care Award, Leadership Award, and Marketing Professional of the Year. We maintain a very high 97% renewal rate with current advertisers not just because we’re awesome, but because we find out if someone is a good fit on the front end.
The Retirement Connection family has grown to include an actual office space (with a door), four successful markets, seven full time associates and support staff -all working together to provide:
Retirement Connection Guide is the most comprehensive local resource for those 50 & better, with hundreds of topics, comparison grids, educational articles and caregiver checklists.
RetirementConnection.com contains 100+ topics of searchable listings of information organized by category, a news and events section,a job board, and a link to a printable guide and networking resources for professionals.
We work within the community to build a business-to-business network. This includes a monthly e-newsletter, calendar, networking meetings, quarterly events, and professional development.
Our Vision – To be a leader and a catalyst in the communities we serve by building connections.
Retirement connection will always be dedicated to building a better sense of community in the markets we serve. Providers become a referral source, referrals become sponsors, sponsors become friends- all working collaboratively to better serve those 50 and better, as well as each other. All creating and growing a better connection.
The Retirement Connection Team
Other duties as assigned really describes our team, we all pitch in and work together as we respect the talents of each other, and are willing to fill in for each other at any time. Our team is successful because we each bring passion and commitment to our individual roles and our personalities compliment and forgive. It’s truly like a family around here:
Amy, Managing Partner (aka: the master juggler)
Amy is the leader of the Retirement Connection team and as managing partner of a small family business gets to juggle many roles including: human resources, sales, publisher, proofreader, website manager, bookkeeper, delivery person, marketing coach, and event coordinator. Being the force behind the business she brings a proven track record of performance and a fierce ability to never give up – losing is not in Amy’s vocabulary.
Lyman, Finance Manager (aka: the quiet circus master)
Working in an office of boisterous personalities, Lyman brings a quiet calmness to rein it all in… although he’d never admit that he gets roped into the singing parties in the office too. As with any small business he wears many hats. Lyman finds the content for the guide, attends networking meetings, manages all accounts payable and receivable, and manages the print distribution.
Meghan, VP of Operations (aka: the firefighter)
Meghan is often the first smiling face you see as you enter a Retirement Connection event, but behind the scenes she is the machine that keeps everything running smoothly. Just like a firefighter, with any crisis or tight deadline, she provides support and resources just when you need it most, without you ever asking. As part of the Retirement Connection family her primary responsibilities are to manage online and print accuracy, follow up with advertising contacts, and manage the production and layout for our print guides.
Kyle, Communication Director (aka: the Dude)
Kyle impressed us immediately with his willingness to start juggling with us. His laid back attitude reminds us of “ the dude” from The Big Lebowski, but with task master skills. His experience with e-mail marketing and database management makes him a huge asset with our communications. Kyle brings a quiet humility to the office amidst our more rowdy marketing crew. Kyle manages database, website posts and e-communications. He is the calm focused energy we did not know how much we needed.
Barret, Regional Marketing Coordinator (aka: the Flying Lion)
Barret relocated from Cincinnati where he received his degree in Health Promotion and Education. He has a passion for making connections and helping others find resources. His nickname comes from his experience as a trapeze instructor, and his roaring personality is a natural fit at networking events. Barret supports our Oregon sponsors, and assists with our Puget Sound guide. It is possible for you to see Barret 5 times in the same week in 5 different cities as he “flies” up and down I-5.
Erin, Event & Education Coordinator (aka: The Den Mother)
We first got to know her as one of our sponsors. Her attention to detail and incredible work ethic were notable when we worked along side her supporting local non profit events, and we could not wait for her to join our team. Erin has been involved with Scouting for most of her life and remains active supporting the community. Erin manages our hospital events, coordinates all of our outreach planning and budgets, and works with our sponsors in Portland and Mid-Willamette Valley. Like a camp director, she always has more supplies and snacks than our team could ever want for, and loves spending time outdoors.
Sheryl, Marketing Director (aka: the Globe Trotter)
Sheryl brings a wealth of knowledge from her experience in Skilled Nursing and Senior Housing. She seems to know someone everywhere she goes, and brings a calmness to balance to her quirky sense of humor. Sheryl manages the Puget Sound market with Tabitha. Together they manage all of our marketing efforts in that region; including: attend networking events, ad sales, event coordination, and customer service with our sponsors. Her private passion is to travel, and her favorite trip was a visit to Egypt.
Tabitha, Marketing Director (aka: the Dancing Queen)
Tabitha was relatively new to the senior industry when we met her, and most of her previous experience was in property management and sales. She is incredibly motivated and has an intense desire to “get it right”. Tabitha manages the Puget Sound market with Sheryl, and together they manage all of our marketing efforts in that region; including: attend networking events, ad sales, event coordination, and customer service with our sponsors. If you turn the radio to country music, don’t be surprised if she starts line dancing.
Jill, Marketing Consultant, (aka: the glue)
Jill helps us connect the dots and closes the loop on each of our systems. She is the one that helps our sponsors look good on the website by updating all business listings and web ads. Jill also manages large event communications, and other web content to keep our communication flowing to the right people. Her skills are best used with special projects where organization and attention to detail are key. We only get Jill for 20 hours a month as her primary job is staying at home with her three young sons.
Krista, Forever in our Hearts, (aka: the cheerleader)
Krista Davis Tonn (1973-2018) passed away in April 2018 after fighting pancreatic cancer. She was a bright force in life and brought compassion and kindness to everything she did. Her passion for people, especially those in the wiser years of life, was something to be admired. Krista’s passion often streamed down her face as she spoke about people and purposes she cared so deeply about. Those little endearing traits will always be remembered. For those that were lucky enough to know Krista, those tears are now streaming down our faces for the loss of someone we cared so much about. Krista was always the person in the room to connect people and resources, always helping, always caring about others. She put so much heart in to her work and the people she worked with. To honor her, let’s not let the fire and passion for helping others be put out and remember WWKD- What Would Krista Do?
We have close relationships with two Graphic Designers- acting a bit like the wizards hiding behind the curtain making everything look good in a seamless way: Our local designer, Michelle, is a graphic designer and handles anything with our logo. She works closely with Amy on media kits, marketing pieces, letterhead, business cards and all brand materials. Our other graphic designer, Diane, creates the ads for our advertisers. She has also worked directly with our advertisers if they need a flyer or brochure.
What We Do
At Retirement Connection, our mission is be the primary resource for older adults, caregivers and professionals by providing the most comprehensive local print guide, website and networking opportunities.
Retirement Connection is the preferred guide – as the “official print resource” for many organizations, including Legacy Medical Centers; Salem Hospital; Asante Hospitals; Washington County Disability, Aging & Veteran Services; Oregon Cascades West Regional Council of Governments; Rogue Valley Council of Governments, and the Alzheimer’s Association of Oregon. Retirement Connection provides a gateway for professionals within the retirement industry to share and access information, announcements, job openings, networking and community events more effectively. Our guide, website, and networking opportunities offer providers a unique and affordable venue to promote their services and products.
How We Can Work For You
We are happy to provide free support and education to our sponsors: creating marketing plans, assisting with social media, adding a QR code, providing staff in-service content and speakers, and offering ongoing support on sales/marketing related issues. Retirement Connection events are an opportunity for networking to build referral sources and grow closer business connections. We throw a pretty good party so you don’t want to miss out on the fun. Connect with us on Facebook and LinkedIn to join the conversation and increase your professional network online. Also, sign-up on our mailing list to receive a monthly e-newsletter which will help you stay in the loop on upcoming networking meetings and professional events.