Even before I started working for a senior care agency I knew Retirement Connection was something special, because my mother passed last year and we found Retirement Connection to be an invaluable “go to” resource for locating critical information/contacts/services/programs. But now I realize that Retirement Connection is as valuable to its sponsors as it is to its readers. For example: Retirement Connection is one of our biggest and most successful referral sources, in terms of prospect numbers, prospect to conversion rates, and average revenue per client. Retirement Connection’s service “spreadsheets” are particularly helpful, as they allow prospects to self-screen, meaning that the calls we receive from RC readers are likely a good fit. Retirement Connection is a wonderful “icebreaker.” Instead of approaching prospects with tons of sales literature and paperwork, I offer them a free (but invaluable!) tool that helps educate them about the continuum of care and provides tools for handling their life transition. RC makes cool calls feel a whole lot warmer! Retirement Connection helps us turn online leads into confirmed clients. How? When we get a lead from a search engine, we know that many other firms get the same contact information at the same time. By reaching out by phone (AND sending an Email about free local resources like Retirement Connection, Northwest Senior and Disability Services, etc.) I demonstrate that customer service is important to us. So guess who impresses the prospect? When we started using Retirement Connection to support our online leads our conversion rate QUADRUPLED. Wow. Finally, Retirement Connection is also an excellent educational tool for me, a new employee, to learn about the other services/programs on the Willamette Valley continuum of care. We are lucky to have a resource like Retirement Connection that we can share (free!!!) with our prospects and clients. It makes our job, and their transition, easier. The ultimate win/win!