Casting for Recovery – Coping & Moving Forward
Brookdale Senior Living and Casting for Recovery have teamed up together to assist women of all ages, and at all stages of treatment and recovery from breast cancer to learn new skills in coping with the diagnosis and providing help in moving forward to a healthier life.
Brookdale Senior Living, industry-leading owners and operators of senior living communities, has raised approximately $13,500 to date for Casting for Recovery, a national non-profit organization which supports women recovering from breast cancer in a program that combines instruction in fly-fishing, counseling, and medical information to build a focus on wellness instead of illness. Ten thousand dollars of this amount is a matching donation made by Consonus/VitaLife, Brookdale’s pharmaceutical partner for the Northwest region. Brookdale’s goal is to raise $100,000 in 2010 for Casting for Recovery.
In addition to fundraising events, Brookdale is working with local Casting for Recovery contacts in each region to form personal connections between residents and associates. Local Casting for Recovery volunteers or fly fishing club members assist and connect with each community and its residents who embrace the cause, including casting sessions with associates and residents.
“We have found the relationships between residents and members of Casting for Recovery have been very beneficial to our residents,” said Sheila Garner, division vice president of operations for Brookdale Senior Living. “For both residents and associates, it helps fulfill the purposeful dimension and gives an opportunity for leading an Optimum Life.”
A way of life offered exclusively by Brookdale Senior Living at its communities for residents and associates, Optimum Life® focuses on six key dimensions – emotional, intellectual, physical, social, spiritual and purposeful.