The Highest Aim of a Captain

 

“If the highest aim of a captain were to preserve his ship, he would keep it in port forever.” ~Thomas Aquinas

What do you want more of- time, prosperity, respect, balance? There is always a risk of something going wrong; a bad hire, a market that flounders, a product that flops, a market failure. But there is also the chance that we hire the employee that ads extra wind to our sails, a product or market that helps create increase awareness or marketing campaigns that brings increased business. Feel the fear and do it anyway, nothing comes from staying in port, ships were built to sail.